Multifamily Market Knowledge

A cornerstone of Marcus & Millichap's unique value proposition to owners and investors is specialization. In addition to dedicating its focus and resources to investment brokerage, the firm's sales force and support systems are further specialized by property type and geography. This approach is driven by the philosophy that "real estate is local" and the most comprehensive and value-adding market knowledge can only be amassed through specialization and expertise by property type and geography.

The National Multi-Housing Group was created to execute this strategy by providing multifamily owners with the most knowledgeable team of investment professionals, supported by the latest communication and marketing technology, market information, analysis and training.

Whether you are actively pursuing the sale of your multifamily asset(s) or interested in maximizing returns during ownership, the NMHG's unique multifamily market knowledge can help create and preserve value. Our extensive local market knowledge and multifamily expertise enables us to advise owners on precision market pricing, property positioning and creating long-term investment strategies that support wealth generation and preservation.

Multifamily Expertise Through Specialization

The NMHG is comprised of investment professionals who dedicate their real estate careers to multifamily investments. The NMHG's senior directors and directors are among the most experienced multifamily investment experts in the industry, possessing an unparalleled track record and national investor relationships. NMHG agents benefit from training tailored to multifamily properties, support and communication. This level of specialty support enables our members to provide the most professional service to multifamily owners. The NMHG's support, resources and systems are tailored to tracking, analyzing and understanding multifamily investment trends. Our track record and access to current and historical information has resulted in extensive market knowledge and expertise in multifamily property valuation and positioning. The combination of these assets creates a unique marketing momentum for every multifamily property we market.

Multifamily Research Services

Marcus & Millichap's Research Services division is comprised of experienced research professionals in every major market, as well as a group of regional and national real estate analysts. Our market research is specialized by property type and integrates local market trends, and regional and national developments to support property evaluation, pricing and positioning. To service the needs of multifamily owners, special databases, analytical tools and custom reports are created by the group under the direction of a senior analyst dedicated to overseeing multifamily related research services. Multifamily owners can benefit from our capabilities designed to support underwriting and valuation, or during the ownership period when maximizing returns requires up-to-date economic and multifamily market analysis. To learn more about our multifamily related tools and analysis, see our NMHG research section.

Access To The Largest Pool of Investors

Our specialization in investment brokerage for more than 30 years has fostered long-term relationships with investors nationwide resulting in the development of a number of investor databases. Multifamily owners represented by the NMHG benefit from our regular contact with more than 100,000 potential investors across the country. In addition, our national marketing platform allows all of our investment professionals to expose multifamily investment opportunities to owners and investors in other property specializations. The result is immediate access to the largest pool of investors, which, in turn, are matched to the most appropriate properties listed in our exclusive inventory. To review a sample of closed NMHG transactions, visit our Case Studies section.

The Industry's Most Powerful Marketing System - MNet

Marcus & Millichap was founded on a culture of information sharing to create the broadest possible exposure to qualified buyers. Since the early 1980s, Marcus & Millichap has maintained a central property and listing database to leverage the investor relationships of every agent in the organization. Our internal marketing system (MNet) is an integrated web-based tool, which permits instantaneous communication of listing information across the country. Once a listing is entered into the MNet system, agents can present and market the property to investors using the customized module of the MNet system specifically designed for multifamily investments. This includes marketing brochures and offering memoranda available in presentation-quality packages and electronic files for email distribution.

Direct Marketing

Upon listing a multifamily property, agents match the property with the most likely potential buyers locally, regionally or nationally. NMHG members as well as qualified agents specializing in other real estate specialties, use direct offering memoranda and promotional materials to present the investment opportunity. Our investment professionals also match each listing with their personal databases and immediately contact qualified buyers whose requirements match the particular property. After specific investors are identified, a direct marketing campaign is initiated, followed by personal follow-up to all potential buyers.

Internal Communication

The NMHG promotes exclusively listed multifamily properties to the largest pool of qualified investors by leveraging our entire national sales force. Every Marcus & Millichap office conducts weekly sales meetings where investment properties are presented and discussed with the entire team. In addition, regional sales meetings and national Intranet-based multifamily property presentations and conference calls are conducted by the NMHG regularly, featuring a property-by-property review and promotion of offerings. This educates all NMHG members on the features and benefits of each multifamily investment opportunity and arms every agent with the best information for presentation to potential buyers.

Advertising

Marcus & Millichap actively advertises in national, regional and local publications to create the most effective exposure for exclusively listed properties. For example, we are the largest national real estate brokerage advertiser in The Wall Street Journal. The NMHG is engaged in an ongoing campaign to promote multifamily offerings and key transactions throughout the multifamily real estate industry. Our advertising campaigns are used in conjunction with direct marketing and internal communications to maximize exposure.

Multifamily Industry Events and Conferences

Marcus & Millichap's NMHG is a leading participant and sponsor of key multifamily industry events including national and regional conferences produced by the National Multi-Housing Council (NMHC) and the National Apartment Association (NAA), and leading multifamily publications such as Multifamily Executive Magazine. Our commitment to multifamily industry events and presence at key gatherings of multifamily investors results in additional exposure of multifamily properties to potential investors. The participation of NMHG member agents and management at these events frequently creates property presentation opportunities and personal interaction with the nation's most prominent multifamily investors, as well as numerous local investors. In addition, the NMHG frequently hosts special events and conferences in partnership with Marcus & Millichap's regional offices, creating yet another marketing vehicle for matching multifamily inventory with the most appropriate potential investors.

1031 Exchange Transactions

Marcus & Millichap is a significant force in facilitating 1031 Exchange transactions nationwide. Our long-term relationshipswith owners and investors of every major property type in markets nationwide allow us to match properties and exchange buyers quickly and efficiently. With our singular concentration in investments, specialization by property type and national reach, we have created a unique system resulting in one of the highest exchange transaction volumes in the nation. The NMHGs focus on multifamily property marketing, including ongoing communication among its members nationally, further supports our ability to facilitate 1031 Exchanges for multifamily owners and investors.

Competitive Multifamily Financing - Marcus & Millichap Capital Corporation

As a part of our effort to create value for property owners, Marcus & Millichap Capital Corporation offers access to the most competitive capital sources tailored to multifamily properties. Multifamily owners can take advantage of refinancing opportunities to increase their returns during ownership and benefit from our ability to secure competitive financing when closing a transaction. This is delivered through our relationships with prominent lenders with a proven track record in the multifamily arena. For more information about our financing capabilities, please visit our financing site MMCC.